Finished Menu

My Menu 

Original Menu

The menu that I created was much bigger than the original. I thought it was very important to keep all the information that the original had, but I wanted mine to be in a more visually appealing and readable format. I thought the font size on the original menu was too small, and also didn't like that the menu was in alphabetical order. As I said before, one of the first things that I did was group the beers in different styles. I then wanted the styles to go in an order which made sense, so I started off by going from lightest to darkest. Some of the beers were in unique categories, so I placed those after the darkest beer grouping. I then placed all the Belgian style beers together, and finally added in the Lambics and Ciders at the very end. I chose to group them this way because it seemed like the best way for customers to be able to easily choose the type of beer they want. Under some of the styles I added in which mainstream beer the style was similar to. 

I wanted my cover page and back page to look slightly different then all the inside pages, so I decided to use one of World of Beer's other logos on the first page. I created this in Photoshop, similarly to how I did with the inside pages. I just used the layer masking tool to blend in the WOB logo. 

Every month World of Beer has a beer of the month, which is only $3. This is always a very popular beer that people ask about, so I though it was important to have on the front page. 

For the last page changed the formatting form one column to two and features what drafts were coming next, and the discounted last call bottles. People are normally the least concerned about these things, so that's why I put them on the last page. I also used photoshop to add in a picture of a Belgian beer that I had taken at World of Beer 

Although my menu has a lot more pages than the original, I think it is much more visually appealing, fits the feel of World of Beer better, and would be much more convent for the customer. I used various told in Photoshop to help create the background pages of my menu, then used InDesign for the text and formatting. This class has been extremely difficult at times, but I have honestly learned more in this class than any other class I think I've ever taken.